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GGL was founded by Al Spary starting with a single bar brand that has now grown to over 20 businesses with over 200 staff. In 2008 Russell Gray was appointed as CEO to run the group of companies and at the beginning of 2009 the various businesses were consolidated to become Good Group Limited.
"To be the number one independent hospitality liquor group in NZ"
This vision underpins everything GGL does. It shapes our decision making and is the driving force behind our day to day activity. All staff have a clear understanding of our vision and the core values that underpin it. The vision influences not only the drive to grow but also in the delivery of standards of excellence in our products and service as everything we do is touched by a desire to be number one in New Zealand. The vision is also quantifiable with the inclusion of measurement standards and therefore enables the group to have tangible criteria by which to measure our aspirations and the future direction of the company.